EAW's Shanghai demo day with distribution partner Sanecore attracted some 200 audio professionals from a wide range of application sectors to the Qing Qing Hotel in the SongJiang in southwest Shanghai. The full day of education and product demonstration comprised a series of modules each of which started, appropriately enough, with the basics of acoustical physics. Next, it showed how those principles affect loudspeaker design, and then demonstrated those loudspeakers with appropriate program material.

Below - Jerrold Stevens presenting EAW loudspeaker systems "We're trying to connect the dots between physics, core technology and implementation in a product," said EAW president and general manager Jeff Rocha. "Sometimes people get worried that it's going to be a whole day of physics, but once they see that it quickly gets into the real world, they get it and like it. These folks sure did."

Below - Hands-on KF740 training with Joe Fustolo

Application Support Group Director Jerrold Stevens, who presented along with Rocha, has delivered educational seminars around the world, earning well-deserved praise for his innovative techniques. In Shanghai, placed simple loudspeakers on a turntable in doublet arrays at tuned distances, and then, while playing pink noise, rotated the turntable so the audience could hear the lobes and nulls while looking at a spectrogram. "Get the physics into their eyes and ears first, then into their brains," said Stevens. "It's an experience not soon forgotten."

Below - KF740 line arrays flank an NTL720 line array

Program material for the product demonstrations came from all corners. In particular, the QX594 demo showed that product's versatility, using a tenor and orchestra at some length followed immediately by Infected Mushroom's electronic dance music. "It solves so many problems," said Alan Ho, vice president of Sanecore and front-of-house engineer for the demos. "It has the refinement we need for the performing arts and it has the raw power we need for a dance club. Plus, it's so small. EAW at its best."