The Hard Rock Café takes rock seriously. No matter where you are in the world, the Hard Rock experience surrounds you with the sounds, sights, and memories of rock ‘n’ roll through the ages.
And in Asia, the Hard Rock is also known for presenting live music seven days a week, which is why the company’s expansions in three Asian markets – Singapore and Jakarta, Indonesia and Melaka, Malaysia; leaned heavily upon EAW’s JFL Series to deliver seriously rock solid sound throughout the venues.
The installs were spearheaded by Singapore-based Electronics & Engineering Pte Ltd, which brings a track record of hard rocking success dating back 20-plus years.
“E&E knows the requirements of Hard Rock Cafes as we have worked with them on many projects in the past and, I’m sure, more projects in the future,” said Anderson K. Selva, General Manager for Hard Rock Café in Asia. In an interview with Pro Audio Central.com, Selva noted, “E&E have a proven track record and they understand the needs and wants of HRC as we meet ever evolving customer tastes.”
Selva described his club’s system as “the best sound system that money can buy.”
Those systems included EAW speaker arrays customized to meet each venue’s particular sound challenges.
At the Hard Rock Café in Singapore, manager Mark Chen told Pro Audio the system was “awesome.” “The audio is so much clearer and has much more punch than the previous FOH speakers that we had installed just 3 or 4 years ago.”
Six EAW JFL210 compact line array elements flown three per side plus four JFL 118 18-inch subwoofers ground stacked two-per-side.
At the Hard Rock Café in Jakarta, the dance floor in front of the stage boasts by EAW JFL213 line array (three per side) ceiling-suspended modules augmented by ground stacked JFL118 subwoofers.
A distributed sound system serves the remainder of the café’s peripheral zones including an outdoor area and the Rock Shop, in which 50 wall- and ceiling-mounted EAW SMS5 5-inch speakers powered by Powersoft amplifiers are located.
At the Hard Rock Café in Melaka, the main dance floor is covered by a front of house system comprising four EAW JFL210 line array elements suspended in an L-R configuration, augmented by four ground-stacked EAW JFL118 single 18-inch subwoofers.
The BGM system in the peripheral areas such as the dining booths, bar areas and rock shop consists of 37 EAW SMS5 5-inch speakers augmented by six EAW SB48ZP dual 8-inch subwoofers concealed in the ceilings. All of the power, meanwhile, is regulated by Furman PL-8 power conditioners/sequencers and is supplied courtesy by Powersoft amplifiers.
The Asian Hard Rock Cafés, with these upgrades, ensure that across the Pacific Rim, your experience will not disappoint when it comes to the sound. Because, by all accounts, their new EAW systems rock. Hard.
